Steven van Belleghem
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There is a social media myth that says the average consumer is negative and complains about brands on social media. The facts, however, prove the opposite. Research shows that over 80% of all branded conversations are positive.
With “Power to the People”, Steven shows companies how to tap into this positive potential. Letting go of the fear and using the positive power of consumers creates loads of new opportunities. Opening up and asking customers to co-create the future of your company means you are starting to use the power of the modern consumer.
Staying relevant is a challenge every company faces in today’s market. Embedding the voice of the customer in your decision flows makes it much easier to take up this challenge.
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